Digital Marketing Strategy for Startups
Starting your own digital marketing campaign can seem like an overwhelming prospect if you’ve never done it before. Luckily, plenty of other digital marketers have done this, and you can benefit from the wisdom they gleaned from their successes and their mistakes. This guide is on digital marketing strategy, whether it’s your first or your 10th, and will help you with everything from finding and validating your audience to choosing the best software to finally launching your product or service.
1) Content creation
When you’re starting out in digital marketing, there’s one fundamental principle to keep in mind: it doesn’t matter how good your offer is if no one sees it. You can have a perfect social media strategy, but if no one is seeing your content, you won’t get very far. That said, simply posting on your Facebook and Twitter accounts isn’t enough; you need to work on creating original content that will appeal to potential customers and inspire them to take action.
2) Consistency trumps everything
Especially if you are just starting out, it’s hard to get people to notice your business. You need to be able to reach a large audience consistently and keep them coming back over and over again. Consistency is a must because if no one sees your content at first, they will forget about you when they need what you offer later on.
3) SEO can be made easy
Getting your business on page one of Google doesn’t have to be a chore. Many marketers use overly complicated strategies that result in little-to-no return, or they simply don’t understand how search engines actually work. Search engine optimization is not an all-or-nothing game; instead, you can focus on best practices and run with those without worrying about failing miserably. Here are a few simple tips
4) Make your audience care
Your content is useless if your target audience doesn’t care about it. So how do you make them care? Remember, people only share content that they are interested in and/or find valuable. This might mean a piece of well-written content, but it also means your social media posts will perform better when they include information your target audience cares about. And what better way to find out what they care about than by listening to their questions on social media?
5) Sell Yourself
Sell yourself to potential customers. Get customers excited about your brand, and they’ll be eager to tell others—who will likely become future paying customers. Whether you’re just starting out or have been in business for a while, it never hurts to have more online reviews. Some companies offer incentives like discounts or gift cards in exchange for reviews, but even without such an enticement, reviews are powerful marketing tools.
6) Review yourself
Before you start marketing your business or product online, make sure you know how to market offline. Be prepared to tell people about what you’re selling—it’s called spreading awareness. Your best defense is a good offense. Keep tabs on your competitors and stay on top of industry trends. The sooner you learn what makes customers tick, what they like, and where they hang out online, the better off you will be as an internet marketer.
7) Use free tools
Once you start looking into digital marketing, you’ll be astounded by how many free resources are available. Take advantage of these tools—they can help you determine what is worth investing in and what isn’t. Here are some free digital marketing tools to try: BuzzSumo, Google Analytics, Moz, SpyFu, and SEMRush.
8) Do things you like
It’s easier to stay motivated when you’re doing something you like. If you don’t already know what your passion is, try different things until you find one that’s enjoyable. You’ll be more excited about it, and that can make a big difference in how long you keep at it. Make a list of things that interest you and explore them. Soon enough, one of them will stick!
9) Be consistent
Whether you’re creating your own content or sharing someone else’s, it’s important to be consistent. Without a steady schedule of blogging, you could lose track of what topics you regularly post about, and—even worse—your audience may begin to forget about you. By maintaining a regular publishing schedule, you can build an engaged readership that looks forward to your posts. And if you use social media, having consistent content will make it easier for readers to share your posts with their friends.
10) Have fun!
In today’s world, many of us are reaching out digitally to connect with people. And that’s great! We don’t need to be embarrassed by how much we reach out online. The internet is a friendly place, and there are tons of useful resources to help you get started in digital marketing. So have fun!
So there you have it – my top 10 digital marketing tips for beginners. I hope you found these useful and that you are able to improve your business’s marketing and promotion by implementing a few of these ideas. However, if you’re really struggling to implement some of these – or any other digital marketing strategy – then take a look at digixperts and ixperts. We provide digital marketing strategy services to ensure that you are able to effectively market your products or services online. Read more on digital marketing here.