How to Measure Your SEO Performance Like a Pro?￼
SEO (Search Engine Optimization) is the process of increasing a website’s organic search rankings for relevant keywords in order to drive more traffic to the site. Since the goal of SEO is to boost organic search rankings, it can be difficult to measure its performance and results.
Many businesses invest time and money into their SEO strategies, but they don’t know if their efforts are paying off. Luckily, there are several metrics you can track that will help you understand how your SEO strategy is performing and whether or not it’s making a positive impact on the business.
We’ve compiled a list of the most important things to track when monitoring SEO performance and results:
1. Organic Traffic on your website
Organic traffic refers to visitors who discover your website through an organic search on Google or another search engine. Tracking organic traffic allows you to see how many people are visiting your site via an organic search result. If you notice that your organic traffic has increased since you began working on your SEO strategy, then you know that your efforts are paying off!
2. Ranking of keywords
Your keyword ranking refers to where your website ranks for certain keywords in Google’s SERP (Search Engine Results Page). The higher up your site appears on the results page for a specific keyword, the better
SEO performance can be a tricky thing to gauge. There are so many factors that go into determining how well your SEO performance metrics are, and some of those factors take weeks or even months to play out.
But there are a few key metrics that you can use to determine how well your SEO campaign is going. We’re going to talk about the top seven SEO metrics you need to be tracking, and what they mean for your business.
3. Visibility of SERP
This metric gives you a percentage of total search volume that you appear in the top 10 on Google. Your SERP visibility will let you know if your efforts are moving the needle and getting you more traffic from organic search.
4. Click-Through Rate
If you’re showing up in search results, but no one is clicking through to your page, then something needs to change. You may want to try changing the meta description or title tag on your page so it’s more enticing—or maybe it just needs more work!
5. Bounce Rate
The bounce rate indicates how many people leave your website after viewing just one page (aka “bouncing”). It is a very important metric when tracking SEO performance. The higher the bounce rate, the worse your SEO is doing at bringing in relevant traffic. If you’ve got a high bounce rate, consider making some changes to your website.
How to Improve Your Website’s Authority Over Time
When it comes to driving traffic to your website, it can be hard to get started. You may feel like your site is too new or too small to compete in the big leagues where the powerful sites are. But this isn’t true!
In fact, you can leverage the same tools used by these big sites and use them to help you grow faster than they did at your stage. How? By focusing on improving your website’s authority over time.
This metric is a great one to follow because it lays out a clear path for how you can improve your site and build lasting trust with visitors. The following is a high-level overview of what website authority means, why it matters so much, and how you can start improving yours today:
What Is Website Authority?
Website authority is the measure of how trustworthy your website is considered by search engines and people alike. It indicates whether or not visitors will stay on your page (bounce rate), how long they will spend there (time on page), how likely they are to convert after reading information about what you offer (conversion rate), or even if they will link back from their own sites (backlinks).
Backlinks – Does your site have links from other sites? If so, each time someone clicks on one of those links to visit your site—bingo! Your site’s authority just went up.
Page speed – This is a little more complicated than backlinks. Basically, Google will look at how fast each page loads, and reward sites with faster pages. So that means the faster each page loads on your site, the better off you are. (And if you’re wondering how to speed up your pages? We’ve got you covered.)
Time Spent on Page – Just like if someone spends a lot of time hanging out with you IRL (in real life), it’s a good sign if people spend a lot of time on your website. And by “a lot” of time we mean about two minutes or longer for Google to count it
Would you like to know what the most important metric for your website is? Conversion Rate.
There are lots of metrics that you can use to measure your website’s SEO performance, and they all have value, but Conversion Rate is the ONE metric that you need to start looking at before anything else.
Did you know that every second, there are 90 new pieces of content being published online? So if you want to stand out from the crowd and get more visitors to your website, you need to start focusing on what matters most: making sure people convert once they get there.
The stats tell us that 90% of first-time visitors will leave a site without converting. And those who do convert are a lot less likely to come back. So it’s essential that you focus on turning those first-time visitors into repeat customers because that’s where the real value lies.
Other metrics like page speed and time spent on page (while important!) should be secondary concerns compared to conversion rate. If a visitor leaves without converting, they’re never going to come back—no matter how many backlinks you have or how fast your site loads up!
It may appear like measuring SEO is rocket science, but it isn’t. All you have to do is make the following demands:
- A well-defined objective and a strategy for achieving it
- Reports on performance every month
- Measuring the KPIs we discussed will enable you to discuss and debate your SEO plan with the agency you hired.
Do you need assistance with your SEO? We’re a results-oriented digital marketing firm that believes in SEO that propels your company ahead, not just a few keywords in search results. Visit https://www.digixperts.co.uk/ to avail of SEO services. to read more on SEO click on